Recipe for: old posts that rank again
Help your best old recipes rank again.
We pick the old recipe posts with the most to gain, refresh them with you in your own voice, and check each one. You pay after the refreshed posts are live and pass our checklist.
Ingredients
- Read-only access to Google Search Console
- A WordPress editor user that you create for us
- Your recipe card plugin, such as WP Recipe Maker or Tasty Recipes
- Your notes on reader questions and recipe changes
- Up to 10 posts per sprint
- Your OK on every change before it goes live
your recipes, your voice, just fresher
Pay after
it works
The problem
The problem: your archive is quietly slipping
- Posts that ranked on page one three years ago now sit on page two.
- Old recipe cards miss fields that newer posts have, such as total time, nutrition or video.
- Readers ask the same questions in the comments, and the post does not answer them.
- You have hundreds of posts and no time to decide which ones to update first.
Why it matters
What it costs your blog
- A post that drops from position 4 to position 12 loses most of its clicks.
- Lost clicks on your best recipes cost more ad income than any new post can earn in its first months.
- Each new post takes days. A good refresh can bring back an old winner in a fraction of the time.
- Holiday recipes from past years are ready to win again, if they are refreshed before the season.
Method
Method
-
Step 1: Pick the posts
We look in Search Console for posts that lost clicks and now rank between positions 5 and 20. These have the most to gain. You choose up to 10.
-
Step 2: Plan each post
For each post, we write a short plan: what the reader searches for, what now ranks above it, and what is missing.
-
Step 3: Refresh, in your voice
We tidy the structure, answer the reader questions, complete the recipe card, fix broken links and add helpful internal links. You review every change.
-
Step 4: Check each post
Each post must pass our checklist: valid recipe structured data in Google's Rich Results Test, working links, a clean mobile layout and your approval.
-
Step 5: Go live, then pay
When the posts are live and checked, we send the invoice for the sprint. If a post does not pass, it does not count.
Price: Old post refresh
USD 1,200 per sprint
per sprint of up to 10 posts
You pay after The refreshed posts are live, and each one passes our checklist
If it does not work, you pay nothing.
Run a traffic check firstWhat is a content refresh, and how do I do one on a food blog?
A content refresh is an update to a post you already have. The goal is simple: make the post the most useful page for the reader who searches for that recipe today. Some people call this “historical optimization”. On a food blog, it is often the fastest way to win back lost traffic.
Step 1: find the posts with the most to gain
Open Google Search Console and look at the Pages report for the last 12 months. Compare it with the 12 months before. Look for posts that lost clicks and now rank between positions 5 and 20. These posts are close to the top. A small improvement can move them back up. Posts with almost no clicks for years are a different case. They may need a full rewrite, a merge with a similar post, or nothing at all.
Step 2: see what the reader wants now
Search for the recipe yourself on a phone. What ranks above you? Is there an AI Overview? What questions does Google show under “People also ask”? Read your own comments too. If ten readers asked whether they can freeze the dough, the answer belongs in the post.
Step 3: improve the post, not just the date
A good refresh changes real things. Make the steps clear and short. Answer the common questions in their own short sections. Fill in every field of your recipe card, including total time, servings, nutrition and video if you have one. Check that each link still works. Add links to your related recipes. If you have new photos or you tested the recipe again, say so.
Change the “updated” date only when the post really changed. Readers and Google both notice when nothing is new.
Step 4: check before you publish
Run the post through Google’s Rich Results Test to make sure your recipe structured data is valid. Look at it on your phone. Then publish, and ask Search Console to recrawl the page.
Step 5: wait, and measure
Google can take a few weeks to see and judge the change. Compare clicks for the 28 days after the refresh with the 28 days before, and with the same weeks last year.
That is the whole recipe. If you have hundreds of posts and no time, we can do it with you, 10 posts per sprint. You pay after the posts are live and checked.
FAQ
Questions people ask
What is a content refresh?
It is an update to a post you already have, so it serves today's reader better: clearer steps, answers to common questions, a complete recipe card and working links.
Is it better to refresh or to write new posts?
Both have a place. A refresh is often faster for posts that once ranked well, because the post already has links and history.
How do you choose which posts to refresh?
We use your Search Console data. Posts that lost clicks and now rank between positions 5 and 20 usually have the most to gain.
Will you change my recipes?
No. The recipe is yours. We can suggest changes, but only you decide.
Goes well with
Related fixes
We fix it with you, and you pay after it works. If it does not work, you pay nothing.
We want to be your technology partner. We do not want to take your money for work that does not help.