Recipe for: a clear answer
Find out why your traffic dropped.
We study your Search Console data, your posts and Google's update dates, and tell you in plain words what most likely caused the drop and what to fix first. You pay after you have the report.
Ingredients
- Read-only access to Google Search Console (you add us as a user)
- Read-only access to Google Analytics 4
- The rough date you first saw the drop
- Your post list (we export it from WordPress with you)
- Your RPM or ad income by month, if you want income in the report
- 2 weeks
a clear answer beats ten theories
Pay after
it works
The problem
The problem: your traffic fell and nobody can tell you why
- Sessions dropped after a Google core update, and they have not come back.
- AI Overviews now answer some of your recipe searches at the top of the page.
- You read ten theories in Facebook groups and every one points to a different fix.
- You do not know if the cause is technical, your content, a seasonal dip or a change in Google.
Why it matters
What it costs your blog
- Fewer sessions means less ad income. If you are near your ad network's minimum, you may worry about keeping your spot.
- You spend weeks rewriting posts that were never the problem.
- Pinterest and social traffic cannot easily replace lost search traffic.
- Every month without a clear answer is a month of lost income and lost sleep.
Method
Method
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Step 1: A free call first
We talk for 20 minutes about what you have seen. If a traffic check is not the right tool, we tell you.
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Step 2: Line up the dates
We compare your clicks and rankings in Search Console with Google's published update dates and with the same weeks last year, so seasonal dips do not fool us.
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Step 3: Check the kitchen
We check the technical basics: indexing, sitemaps, noindex tags, redirects, recipe structured data, mobile speed and site errors.
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Step 4: Taste the content
We group your posts by what happened to them: lost, held, gained. We look at what the lost posts have in common and what now ranks above them, including AI Overviews.
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Step 5: Get the report, then pay
You get a written report: the most likely cause, the evidence, and a ranked fix list you can do yourself or with us. We walk through it on a call. Then we send the invoice.
Price: Traffic check
USD 1,500 (400+ posts: USD 2,900)
one time
You pay after You have the report: the most likely cause of the drop, and a ranked fix list
If it does not work, you pay nothing.
Check my blog's emailWhy did my food blog’s traffic drop?
A drop in search traffic almost always has one of a few causes. The hard part is telling them apart. Here are the usual ones, in plain words.
A Google update. Google changes how it ranks pages many times a year. A few times a year it makes a large “core update”. Google lists the dates on its Search Status Dashboard. If your clicks fell in the same week as an update, the update is a likely cause. It does not mean your blog did something wrong. It means Google now prefers other pages for some of your searches.
AI Overviews. For some searches, Google now shows an AI answer at the top. Your post can keep its ranking and still get fewer clicks, because the reader got their answer above it. Search Console counts these clicks inside your normal Web totals. It does not show AI Overview clicks on their own. So we look for searches where your position held but your clicks fell.
A technical fault. A plugin update adds a “noindex” tag. A theme change breaks your recipe structured data. A migration leaves old links without redirects. These faults are quiet and can cost a lot. They are also the easiest to fix.
Seasons. Food search follows the calendar. Grilling recipes fall in the fall, and pie recipes rise before Thanksgiving. A drop that matches last year’s drop in the same weeks is usually the season, not a problem.
Competition. Sometimes a bigger site or a new blog publishes a stronger post for your best search. Then the fix is to improve that one post, not your whole site.
What does the Traffic Drop Check give me?
A short written report. It names the most likely cause, shows the evidence from your own data, and gives you a ranked fix list. The first item is the change most likely to help, for the least work. You can do the fixes yourself, hire anyone you like, or ask us.
What should I not do while I wait?
Do not delete posts or change many things at once. If you change ten things, you will not know which one helped. Keep publishing as usual, and keep your newsletter going. Email is the traffic no update can take away.
FAQ
Questions people ask
How much does an SEO audit cost?
Prices vary a lot. Ours is USD 1,500, or USD 2,900 for blogs with 400 posts or more, and you pay only after you have the report.
Is this a general SEO audit?
No. It answers one question: why did your traffic drop, and what should you fix first. It is made for recipe blogs.
Can you tell if AI Overviews caused my drop?
Partly. Search Console counts AI Overview clicks inside the normal Web totals, not on their own. We look for searches where your rankings held but clicks fell, and we check which of those searches show an AI Overview.
Do you fix the problems too?
If you want. The fixes are a separate step with their own pay-after test, such as the Speed Fix or an Old Post Refresh sprint.
Goes well with
Related fixes
We fix it with you, and you pay after it works. If it does not work, you pay nothing.
We want to be your technology partner. We do not want to take your money for work that does not help.